Design management Essay Example | Topics and Well Written Essays - 1000 words

name management - Essay ExampleWe, as a team, wanted to focus on environment issues with our promotional campaign. At the same time few of the team members wanted to attract young generations done style. Nokia did not railroad tie up with the environment so we dropped that one. It was hard to decide between the rest two so we thought of coming up with an exciting in the altogether concept. A joint gage of adidas and vespa i.e. vespa hybrid scooters equipped with adidas accessories (helmets, gloves, covers of accelerator and brake controls etc.). Adidas had dedicated a sm totally field of operation at the adidas store for the display of new vespa hybrid vehicles. The humor incorporates both the environment chummy qualities of vespa hybrid scooters and the style of adidas in it. In the promotional campaign, we had to highlight the attributes of both the products and somehow link up the two.The next step was to devise a strategy to introduce the product to the customers and gr ab their attention. The idea was to start off with a few punch lines that can serve as teasers for the people that unload the Oxford Street where the adidas store is located. Businessdictionary.com states (n.d.) that purpose of teasers is to arouse widespread attention, and build excitement and expectations through consumer curiosity. For teaser ads to succeed, they mustiness be widely publicized. Along with the teasers, two or more printed ads were also to be displayed on the walkways. The printed ads would have stylish images of vespa scooters with drivers wearing adidas accessories highlighted using proper colour schemes. We also decided to come in up video ads at a place in the street which was easily visible to all the visitors roaming around in Oxford Street. With these advertisements in place, visitors would be attracted towards the adidas store to have a look at this new product on display. Within the store, the posters will tell the visitors that new hybrid vespa scoote rs consume 20% less fuel and